Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, announced the winners of its 2025 Awards at an award ceremony held at Emirates Golf Club in Dubai. The awards celebrate the most outstanding creative work from across the region.
This year saw the introduction of new categories that reflect evolving industry dynamics. The Use of Humour category accounted for 3 per cent of all entries, signalling a growing interest in levity and cultural storytelling. Meanwhile, creator-driven categories within Social & Influencer made a strong debut, drawing 14 per cent of total entries in that section — underlining the increasing influence of content creators in shaping brand
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