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Pizza Hut steps into the metaverse with latest campaign

Pizza Hut and Publicis Middles East have introduced an ’Fun 4 All’ deal along with their first steps into the metaverse. 

Fun 4 All is an offering that brings families and groups together with a variety of meal choices.

The first Pizza Hut metaverse experience into Roblox The Hut is inspired by the efforts of the brands fans and Roblox users who have been supporting the brand by creating their own pizza experience in Roblox. 

The brand and agency brought pizza and Roblox fans together to celebrate their love for pizza through an adventure set in a virtual Pizza Hut world.

In The Hut, fans will be able to explore the virtual Pizza Hut world, wearing exclusive pizza-themed


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