Volkswagen Middle East has renewed its partnership with Carpool Karaoke Arabia for a fifth season of the show.
The TV programme is an Arabic-language version of US-based award-winning Carpool Karaoke, and will feature a line-up of Arab celebrities being driven around the streets of Dubai in Volkswagen’s high-tech flagship SUV, the Touareg R-Line.
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Each episode of the show features host Hisham Alhowaish driving a regional celebrity in the Volkswagen car across Dubai, while cameras film them singing along to popular songs and sharing success stories.
Anja Petrovski, Marketing and PR Director for Volkswagen Middle East said: “Singing in the car on the way to work, school run or during a road trip with family and friends is something everyone can relate to, which is what makes Carpool Karaoke Arabia a fan favourite TV show in the region.
“Volkswagen is committed to engaging and connecting with local and regional audiences by being locally relevant and human and our continued collaboration with Carpool Karaoke Arabia is a testament to this as it showcases the brand to the regional audience in an entertaining way.”
Sarah Aljarman, Head of Channels and Radios at Dubai Media, added: “This new season aims to offer Arab viewers from around the world a wonderful opportunity to explore Dubai’s cultural landmarks, iconic architecture, and unique lifestyles”.
Carpool Karaoke Arabia season 5 premiered on Dubai TV on 15 May and will feature Syrian singer, Nassif Zeytoun. The show will continue on a weekly basis with episodes available online on awaan.ae after airing on TV.
The seven-seater Volkswagen Teramont R-Line will be used as the background vehicle for the season.