The Work

Vodafone Egypt – Don’t let anything stop you

Vodafone Egypt has launched a new campaign called ‘Don’t let anything stop you’, featuring one of Egypt’s best-loved artists, Mohamed Mounir. From Mounir’s humble beginnings in the town of Aswan, the TVC, directed by Ali Ali, charts his rise from obscurity to fame, with the core message being to never give up, no matter what the challenges.

Project Don’t let anything stop you
Client Vodafone Egypt
Agency JWT Cairo
Production company The Talkies
Director Ali Ali
DOP Yves Sehnaoui
Exposure TV, online

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