Promising start for the Middle East at Cannes

It’s been a relatively good start for the region at Cannes, with the UAE’s ad agencies picking up 12 shortlists across the direct, promo & activation and PR categories yesterday.

During the first day of the weeklong festival, Y&R Dubai received five shortlists in direct for Land Rover’s ‘Edible desert survival guide’ and Gulf News’ ‘Headline news cup sleeve’, while TBWA\Raad’s fridge magnet for Red Tomato Pizza picked up nominations in direct and promo & activation. TBWA\Raad’s ‘House-hunter test drive’ for Nissan also received a nomination in promo & activation, as did Memac Ogilvy Dubai’s ‘Smallest Ikea store in the world’ and Y&R’s ‘Headline news cup sleeve’.

Tunisia picked up five shortlists across the three categories, all of them for Memac Ogilvy Label’s ‘The Return of Ben Ali’.

In PR, the bulk of Lebanon’s seven shortlists went to Leo Burnett Beirut, including for ‘No Rights, No Women’, ‘Keep Walking Lebanon’ for Johnnie Walker and ‘Break the silence’ for Himaya. Memac Ogilvy Dubai’s ‘Sprite Cricket Stars’ also made the cut, as did JWT Beirut’s ‘Unlock Beirut’ for T.Gargour & Fils.

Winners will be announced this evening.