Partnership has carried forward the idea of ‘love to be in your shoes’ for another season as a part of a strategy to raise the level of aspiration in the Shoe Mart brand communication.
Project Spring/summer 2012 season
Client Shoe Mart Gulf
Creative agency The Classic Partnership Advertising
Chief creative officer John Mani
Executive creative director Alok Gadkar
Associate creative director Satyen Adhikari
Senior account director Siddarth Sivaprakash
Production company Gavin Schneider Productions
Exposure Print, outdoor, online
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