Blogs & Comment

Seductive viral video promotes Portfolio Night

A viral video featuring a speech made up of 30 advertising slogans is hoping to seduce young people to join the region’s advertising industry.

Created for Portfolio Night 8, which is taking place on 20 May at venues across the region, the spot was shot, edited and delivered by production company Muddville in three days.

Portfolio Night is the largest simultaneous advertising portfolio review in the world. Featuring a portfolio review process in a ‘speed-dating’ setting, the event helps students and aspiring young creatives break into the ad industry and involves the top creative directors in each participating city.

In Dubai, the event is being held by Memac Ogilvy at the Ritz Carlton. Doors open around 4.30pm but the first review session will begin at 6pm.