JWT Dubai and Y&R Dubai have both won gold pencils at this year’s One Show awards in New York.
At the awards ceremony on Thursday evening, JWT walked away with a gold for its ‘Stressball’ campaign for the Friends of Cancer Patients, whilst also securing a bronze for the same campaign in the One Show Design awards.
Y&R Dubai was the only other winner from the region, clinching gold, silver and bronze pencils for its ‘Cause & Effect’ work for client Harvey Nichols.
Mary Warlick, CEO of The One Club, which organises the awards, said: “This year’s One Show winners truly reflect the global nature of today’s creativity. Advertising is now shared and viewed all around the world, and the work that was awarded showcased brilliant marketing solutions that transcended borders.”
Entries for this year’s awards were down by just under 8 per cent following the One Show’s tough stance of scam ads. It announced last September that agencies and individual members of creative teams would be banned for up to five years if found guilty of submitting scam work.