Saudi Airlines Catering revamps its brand identity

The rebrand reflects its renewed vision of purpose and growth in line with Saudi Vision 2030

Saudi Airlines catering has unveiled its new brand identity, CATRION.

It reflects its renewed vision of purpose and growth in line with the future goals of Saudi Vision 2030.

This marks a milestone in the company’s 40-year legacy as it begins a new era of expansion on a global level.

The company will also embrace new opportunities in retail, healthcare, railways, and integrated facilities management.

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The new business approach targets 50 percent revenue contribution from non-aviation activities.

This objective will be achieved by seizing growth prospects presented by Vision 2030’s Giga projects, as well as actively pursuing mergers and acquisitions.

CATRION has evolved to offer a range of services that cater to the specific needs of each Giga project.

Mohammed Abdulaziz Al Sarhan Chairman at CATRION, said: “Our unwavering commitment to innovation has been the hallmark of the continued growth and success of CATRION.

“The new brand positioning signifies the bold direction we are taking and reflects the company’s energy and dynamism at this exciting point in our evolution.

“Looking ahead, we aspire to make significant inroads into new sectors to fulfil the mandate of Vision 2030 and contribute to the diversification of the Kingdom’s economy.”

The company aims to increase operational efficiency, strengthen cybersecurity protections, scale non-aviation offerings, and nurture future Saudi leaders.

Wajdy M. Al-Ghabban, CEO at CATRION, said: “For over 40 years, CATRION has been elevating customer experiences through its commitment to excellence, quality, and attention to detail while continuously diversifying its operations into the Kingdom’s new growth industries.

“The new identity will further expedite this growth trajectory and accelerate the company’s movement into the future as a proud Saudi brand for the world.”