CAMPAIGN CREATIVE FACES TO WATCH 2019 – SANDRINE HITTI, 28 MARCOM MANAGER, TAMRA C2

SANDRINE HITTI, 28 MARCOM MANAGER, TAMRA C2

Nominated by Sanjay Bhatia, business development director, Tamra C2
“As a young professional, Sandrine is passionate about her work in the communication industry. Her calm
personality is complemented well by her ability to manage the requirements of her clients.
Working with renowned multinational brands such as General Mills, Fonterra, Mondelez and Coca-Cola, she uses her unique approach to marketing to question the norms and challenge the status quo to always remain tastefully different in a sea of sameness.”

Career path
“With more than five years of experience in this industry, I’ve learned that you don’t necessarily have the fortune of time to reflect on your past work and how you’ve progressed. The fast-paced nature of marketing and communications blurs the timeline of past and present, and almost forces you to concentrate on the now, to improve tomorrow.”

Guiding principles
“The very essence of instinct is that it’s followed independently of reason,” said Charles Darwin. If you
truly want to evolve in this profession, try and find the balance between both.