CAMPAIGN CREATIVE FACES TO WATCH 2019 – RAND SAMARA, 26 CREATIVE CONTENT DESIGNER, IMAGINATION

RAND SAMARA, 26 CREATIVE CONTENT DESIGNER, IMAGINATION

Nominated by Adel Noueihed, general manager, Imagination
“In many agencies the number of years of experience is valued. In this mobile-first world Rand has helped
clients navigate the various social media platforms to create lasting impact. She has more than 7,000
followers on Instagram so this is based on actual, tangible, real-time experience. Social media work for
clients like Wasl Gate is a great example, as the client cited this as a key differentiating factor for the
launch. She has also produced emotionally engaging and impactful videos for some of our automotive
pitches, which contributed to us winning these projects.”

Career path
“My career as a full-time designer started while I was still a university student. I found passion in
designing for YouTube travel blogger Fly with Haifa, designing live social media content from the
media cave at the World Government Summit, being one of the artists at the Big Picture art
event and, finally, where I am now, a creative content designer at Imagination. I can tell that the only
constant in life is creativity.”

Guiding principles
To acknowledge and be at peace with the idea that we all have different minds and realities. Trying to understand how each person you come across thinks will help you communicate better, get faster results, understand the wants and needs of your client, and give people around you the space to be themselves, which, as a result, will unlock endless creativity and potential. The greatest ideas and inventions in life came from someone’s imagination. Investing in yourself and people can create miracles.