FeaturedThe Work

Ramadan campaign for Algerian couscous company Amor Benamor

Algerian couscous and pasta company Amor Benamor has rolled out a Ramadan campaign featuring three comic films created by Fred & Farid Paris and Algerian agency All In.

The work drew more than two million views on Facebook within the first five days and focuses on three different scenarios of autocratic food tasting. One is set in Native America, while the other two take place in Ottoman and Mongol palaces.

The creative director on the campaign was Samir Badaoui, with art direction by Lucie Beurq and Marine Surmont and copywriting by Chafai Benamara and Ramine Sidi Said. The TV producer was Thomas Laurent.

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