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Media Innovation gets a boost at the Loeries with Barron

Barron, Africa’s largest supplier of Product Media, is partnering with the Loeries to promote media innovation.

DURBAN, SOUTH AFRICA: PRINT COMMUNICATION GOLD: Nando’s “#rightmyname” by M&C Saatchi Abel during the Loeries Friday Winners Back Stage Portraits at Durban ICC on August 17, 2018 in Durban, South Africa. (Photo by Roy Esterhuysen/2018 Loerie Awards/Gallo Images)

Everyone knows their favourite ad – but people seldom think about what new ways there are to promote a brand. That’s the idea behind the Loeries Media Innovation category – to award innovative use of any media platform, or even to come up with something that’s never been done before.

Barron, Africa’s largest supplier of Product Media (that includes pro


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