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The Work

LINKDSL – Brand campaign

Y&R Cairo has produced a series of new TV commercials for LINKDSL. The brief received by the agency was to create top of mind awareness for LINKDSL’s brand, reach the target audience, increase the number of subscribers/market share, and strengthen the company’s relationships with existing clients. With LINKDSL’s positioning being ‘Inta Wassel’ – which in Arabic plays on the double meaning of ‘connected/arrived’ – the ads play on the chance fulfillment of a personal goal after being connected to the internet by LINKDSL.

Project LINKDSL Brand Campaign
Client LINKDSL
Creative agency Y&R Cairo
Creative director Jeneen Ezzat
Copywriter Eslam Salama
Art director Ahmed Taha


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