As I’ve developed and evolved within my career, passing through many facets of the retail business, I find myself motivated by enriching our community via social media. Along with my agency support, colleagues and mentors, my greatest achievements span from transforming Babyshop’s social media presence to creating a robust social strategy during the Covid-19 pandemic.
Nominated by: Mitin Chakraborty, head of marketing, Babyshop, Landmark Group
I am delighted to see Joana in this list. Her expertise in social media marketing – from content strategy to media execution and partner management – is par excellence. She has been instrumental in transforming Babyshop’s community and content standards and I couldn’t be prouder of her achievements in such a short time. A disciplined and a well organised individual, she is always on a learning mode. More than anything else, she’s a pleasant person to work with.
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