By Jalaja Ramanunni
Live events agency, Identity, is tapping into the Middle East opportunity by launching two new offices in Dubai and Abu Dhabi.
Identity has been around for over 20 years delivering events around the world. It aims to bring its production expertise and broadcast technology to large-scale, hybrid events in the Middle East.
Michael Gietzen, CEO, Identity Group, shared that the Middle East is rapidly becoming a global hub for entertainment, business, and sporting events, making it ‘a natural home’ for Identity’s offices.
Gietzen comments, “The appetite for human experiences beyond the digital realm is needed more than ever to strengthen the fabric of com
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