Head & Shoulders, the leading haircare brand has joined forces with Carrefour, the leading hypermarket and supermarket chain in the UAE, to extend its breakthrough range of Head & Shoulders Supreme scalp care products to promote the health of the scalp as an extension of one’s facial skin.
To mark the occasion, Head & Shoulders and Carrefour broke a Guinness World Record by creating the 2667-bottle display spelling out the word “Supreme”. P&G employees and the general public gathered at the Carrefour hypermarket in Majid Al Futtaim’s Deira City Centre mall to commemorate the milestone event.
“It’s truly remarkable to be a part of an event that is a world-record-breaking success, not just for the participants, but for the entire community,” said Saranathan Ramaswamy, Gulf Sales Director at P&G. “The overarching motivation for our attempt to break a world record is to reaffirm Head & Shoulders’ lasting connection to healthy scalp and celebrate collaboration with our partners.”