Havas wins Aldar’s media and digital creative duties

Yas Island

Account won following multi-agency pitch.

Havas Media Middle East has won the media and digital creative duties for Abu Dhabi-based Aldar Properties. The appointment follows a competitive regional pitch for the property developer which began in October 2014, informed an agency statement.

The agency will manage media planning and buying for Aldar across MENA, besides design and content development for its new digital properties.

Arijit Sen, general manager, Havas Media UAE, said, “This win helps to demonstrate our continued growth and the sophistication of our integrated media approach and creative capabilities. Partnering with a brand like Aldar Properties allows us to do great work for a hugely successful homegrown UAE brand and we readily await the task of strengthening and growing the Aldar business throughout the Middle East.”