Dentsu MEA launches with network veteran Koji Watanabe as MD

Koji Watanabe

Agency kicks off with the Honda account.

Dentsu Aegis Network announced today the appointment of Koji Watanabe as MD of its ‘newly launched’ agency Dentsu Middle East & Africa. The agency has commenced operations with client Honda on board.

Dentsu MEA becomes the sixth Dentsu Aegis Network agency in MENA, alongside Carat, iProspect, Isobar, Posterscope and Vizeum.

Watanabe, a Dentsu network veteran of over 20 years, has moved from Japan. He will report to Michael Nederlof, CEO, Dentsu Aegis Network MENA. In past assignments, Watanabe has worked with Dentsu Alpha in Vietnam and the Philippines.

Nederlof said, “It was always earmarked to introduce Dentsu into the region and the agency’s offering to our clients as part of our suite of brands in the network. With Dubai’s geographical location, Dentsu Aegis Network MENA will offer Dentsu the opportunity to access Western and European markets alike. The appointment of Koji allows us to move forward in this delivery and with him he brings an abundance of experience from within our network to really add tremendous value to both new and existing clients.”

Watanabe added, “With the Middle East and Africa outpacing other regions of the world in terms of growth, it presents a fantastic opportunity for Dentsu to capitalise on both Japanese and international brands wanting to move into the region. This, coupled with our unique business methods, will ensure we deliver unparalleled results for our clients.”