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Deliveroo goes big on branding while beautifying Dubai

In a smart move, the delivery firm has created community spaces while making sure its branding is clearly seen

Deliveroo has joined forces with Dubai Municipality to revamp  a local cricket pitch and basketball court in the emirate.

The two partners blended functionality and artistry to transform the recreational areas turning them into “visually captivating landmarks that reflect the dynamic spirit of Dubai”.

To celebrate the inauguration of the spaces, a group of Deliveroo riders took over the field for a friendly cricket match. With the support of Dubai Municipality, the delivery firm aims to create inclusive experiences for riders and the wider community.

Ahmed Ibrahim AlZarouni, Director of Public Parks and Recreational Facilities Department at Dubai Municipality, said: “Working  with Deliveroo to revamp and beautify the cricket pitch and basketball court reflects our shared vision of ensuring well-being and happiness for members of our community.”

Taghrid Oraibi, Head of Communications at Deliveroo Middle East, added: Working closely with Dubai Municipality, our mission was to enhance spaces in Hor Al Anz for both the community and delivery riders, who have a shared love for cricket and basketball.

“Embracing art, diversity, and the dynamic spirit of Dubai, this project transforms communal areas into vibrant hubs where residents can come together, engage in play, and contribute to shared experiences. We hope we have added a special touch of joy to the community by creating these unique spaces.”