The Work

Cheyef 7alak – Discrimination

The latest instalment in LBCI’s ongoing ‘Cheyef 7alak’ campaign is called ‘Discrimination’. Cheyef 7alak is a CSR campaign based on citizen journalism that seeks to raise awareness and influence behaviour in order to create social change in Lebanon.

Project: Cheyef 7alak
Client: LBCI
Creative agency: Impact BBDO Beirut
Executive creative director: Walid Kanaan
Creative director: Myriam Jbeily
Planner: Omar Sadek
Digital credits: Jocelyne Tawk (digital director Impact BBDO)
Director: Mazen Fayad
Producers: Omar Frangieh, Rawad Keyrouz
Production company: Wonderful Productions

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