The Work

Egypt’s Tie House picks former pro-footballer Zidan for latest campaign

Shantelle NagarajanJul 9, 2025

SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch

Ishwari KhatuJul 9, 2025

Your Bazaar sonic identity: A gold-winning sound for a new kind of marketplace

Shantelle NagarajanJul 8, 2025

Archer Media delivers immersive road branding for BAYN launch

Ishwari KhatuJul 4, 2025

GymNation’s “Coolest Class” activation beats Dubai’s heat

Shantelle NagarajanJul 4, 2025

Careem Pay makes money fly in latest campaign

Shantelle NagarajanJul 4, 2025

Kia Middle East releases five-part docu-series to launch its Kia Tasman

Shantelle NagarajanJul 3, 2025

Always and Noon Minutes partner to deliver peace of mind in 15 minutes

Ishwari KhatuJul 1, 2025

Ruya rolls out AI brand film to promote business banking offering

Ishwari KhatuJun 30, 2025