The Work

KitKat offers employees fake Teams calls to enjoy uninterrupted breaks

Anup OommenFeb 5, 2026

Shareet Studios places Arab culture front and centre in WABA’s viral Ramadan campaign

Hiba FaisalFeb 4, 2026

Louvre Abu Dhabi drives 37.5% more footfall with artwork OOH

Ishwari KhatuFeb 3, 2026

NIVEA launches ‘Giving Glow’: a beauty routine that helps save lives

Anup OommenFeb 3, 2026

Chipsy ‘Screen-Time’ campaign bets on frequency over awareness

Ishwari KhatuFeb 2, 2026

New Balance focuses on ‘real runners’ for Sun & Sand Sports launch

Shantelle NagarajanFeb 2, 2026

Ajmal Perfumes elevates sensory marketing by mixing scent into cinema

Shantelle NagarajanFeb 2, 2026

Fnp.ae sets the scene for ‘your rom-com moment’ ahead of Valentine’s Day

Shantelle NagarajanJan 30, 2026

Pizza Hut turns Italian scrutiny into a launch strategy for pasta

Ishwari KhatuJan 29, 2026