Campaign’s PR to Watch 2023 – Shraddha Sundar, Account Manager, Edelman Middle East

Campaign’s PR to Watch 2023 – Shraddha Sundar, Account Manager, Edelman Middle East

Age: 25

Nominated by Simon Hailes, Head of Edelman Smithfield Middle East:
Shraddha has electrified the Middle East financial comms scene in a short space of time. Her intellectual acumen, client focus and strong drive help her deliver for the most sophisticated financial institutions in the region. She has also leveraged her media contacts to great effect during major events such as COP27 and Abu Dhabi Finance Week. Shraddha is unflappable in any situation and can cut through the noise to provide great client counsel and give crystal clear advice.

Career highlights

As a communications professional with 3+ years of combined in-house & agency experience and a holder of the UAE golden visa, I have managed strategically curated PR initiatives, project management, and content development for clients in UAE and across the globe. I have achieved outstanding results for leading financial organizations like ADGM, DFM, ACI Worldwide, Grant Thornton, General Atlantic, and DP World. With an eye for talent, I have also successfully line-managed an intern to a permanent AE position. I am committed to continuing to deliver exceptional results for clients and to driving impactful outcomes in the field of communications.

Guiding principles

Integrity: Acting with honesty and ethical principles.

Teamwork: Working collaboratively, building positive relationships, and contributing productively.

Learning: Constantly learning and developing new skills. Being open to constructive criticism.

Initiative: Proactively identifying & solving problems and taking on new challenges.

Adaptability: Being flexible and willing to embrace new ideas and approaches.

Side hustle

Apart from my professional identity, I have a passion for creative pursuits including modeling, filmmaking, and design. With a keen eye for aesthetics and a love for storytelling, I enjoy exploring new avenues of artistic expression and honing my skills in these areas.

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