Campaign’s PR to Watch 2023 – Sharanya Christine Paulraj, Senior PR Account Manager, Katch International

Campaign’s PR to Watch 2023 – Sharanya Christine Paulraj, Senior PR Account Manager, Katch International

Age: 29

Nominated by Huda Ismail, Engagement Director:
Sharanya has demonstrated outstanding account management skills that always resulted in successful campaigns. Her dedication to creative thinking and strong media relations are an asset to any client that she handles. I have worked closely with Sharanya and I am proud of her growth and her leadership skills to always overcome any challenge and turn them into opportunities.

Career highlights

With a career that is now touching nine years of experience in the communications market – my expertise lies in the lifestyle sector, where I have worked and continue to work with global and award-winning clients in the luxury, hospitality, travel, beauty and dining spheres. A PR all-rounder, I pride myself in being a multi-faceted powerhouse that can do everything from media relations, influencer marketing, client servicing, event management, strategy and more.

Guiding principles

“If your back is bent, only then will somebody climb on it, so stand up straight, and nobody will ever climb on your back. That’s all.”

–  Manpreet Brar, former Miss India representative at the Miss Universe beauty pageant in 1995.

Side hustle

I occasionally dabble in writing – having been published in organizations including The Tempest (where I did a three-month long editorial fellowship during the pandemic) and BrownGirl Magazine due to my love for pop culture and being opinionated. I one-day want to work for a fashion or lifestyle magazine to live my Devil Wears Prada teenage dreams.

Go back to main article: Campaign’s PR Faces to Watch 2023