Campaign’s PR to Watch 2023 – Renad Abusamaan, Senior Creative Designer, The Studio, Hill+Knowlton Strategies, KSA
Campaign’s PR to Watch 2023 – Renad Abusamaan, Senior Creative Designer, The Studio, Hill+Knowlton Strategies, KSA
Age: 28
Nominated by Arwa AlJundi, Senior Art Director:
Renad might look like a quiet and demure person, but don’t let that fool you! As she is a powerhouse of creativity, talent, and strength. Her work is always executed to perfection, and she always brings a new perspective and original ideas to the table.
While most people are content to maintain the status quo, Renad actively seeks out new challenges and opportunities. She is never satisfied with where she is and is constantly on the lookout for new challenges. The creative world had better keep an eye out for her since she is a natural leader and will soon rule it.
Career highlights
I am a senior creative designer who has been working at H+K for more than 2 years and has been in the industry for more than 6 years. My background was not always in design—after graduating with honors in computer science and digital media, I discovered my passion for creating things.
Since then, I have had incredible growth at several agencies. At Hill+Knowlton Strategies, I worked with many of the well-known clients in the region and created a wide range of creative designs in different fields. The Digital Cooperation Organization was one of those organizations; it is the world’s first standalone international organization focused on the digital economy.
In addition to the very first light festival in Riyadh city “Noor Riyadh”; and the annual sculpture symposium that brings local and international artists “Tuwaiq Sculpture”; all part of “Riyadh Art” Under the Royal Commission for Riyadh City. I also created multiple digital and printed publications for the Ministry of Sport and Saudi Arabian Football Federation—the latest being “Saudi National Team Qatar World Cup 2022 booklet.”
In 2021 I was the lead creative on the Saudi Aramco entrepreneurship center “Wa’ed” creating all their social media designs and publications, in addition to leading their very first roadshow to find KSA’s next big startups.
Guiding principles
My morals are my North Star. They are the unwavering commitment to honesty, integrity, and empathy. They guide my decision-making and help me stay true to myself and my values.
In creativity, there is no right and wrong—it is crucial to honor other people’s views without it affecting my uniqueness. Being open to everything that comes my way, and my best will come out and support me in any situation. Passion, ambition, and hard work are fueling my journey to live a fulfilling life.
Side hustle
Being a very calm and reserved person, I tend to express myself and tell stories in digital collages on my Instagram – although many of them are still not published they are my fun way of documenting life and little adventures. I also like solo traveling and exploring diverse cultures through food!
Go back to main article: Campaign’s PR Faces to Watch 2023
