Campaign’s PR to Watch 2023 – Mariam Elsanousi, Senior Account Executive, Katch International

Campaign’s PR to Watch 2023 – Mariam Elsanousi, Senior Account Executive, Katch International

Age: 24

Nominated by Petra B Spanko, Regional Director:
Mariam is a great example of dedication and perseverance. Her ability to creatively think of ideas and activations for clients is remarkable and this is demonstrated in her day to day account management and interactions with clients. We are very pleased with her growth and her desire to continue to learn. She is a great asset to the team.

Career highlights

I am a Mass Communication graduate from the American University of Sharjah Batch 2020. I began my career as an Account Executive at Cicero & Bernay Public Relations working with automotive clients. Currently, I am a bilingual Senior Account Executive at Katch International handling a vast portfolio of clients within multiple industries such as lifestyle, real estate, and hospitality. My ever-growing industry knowledge, curiosity, passion, and motivation led me to develop strong media and influencer relations, assist my team in creating impactful PR strategies, and implement successful events and activations to guarantee the growth of brands that we represent.

Guiding principles

My guiding principles stem from dedication, desire for proactiveness, and initiative to go beyond expected parameters for our brands. I allow myself to grow as a professional and a person by continuing to practice compassion and generosity towards clients, media, and my teammates. Stay kind to yourself and others always.

Side hustle

I’m starting a podcast “off the records” to empower women in society to speak about things considered “Taboo”. I also have a blog where I speak my thoughts. In addition, I am building my TikTok and Instagram page. One day, I hope you get to see me on TV screens!

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