Campaign’s PR to Watch 2023 – Maggie El Eid, Account Manager, Hill+Knowlton Strategies, Lebanon

Campaign’s PR to Watch 2023 – Maggie El Eid, Account Manager, Hill+Knowlton Strategies, Lebanon

Age: 30

Nominated by Emily Cope-Smith, Head of Health+Wellness, MENA:
Two years ago, Maggie made the leap from Beirut to our KSA office and hasn’t looked back since. Maggie spearheads our thriving Health + Wellness practice in Saudi Arabia, playing an integral role in nurturing our relationships with clients. Maggie’s unstoppable and positive approach often leave our clients in awe with them praising her exceptional media relationships, and her impressive attention to detail. Maggie is always ready for a new challenge and has recently found her passion for supporting H+K’s Knowledge+ training academy, as shown by being a regular support trainer for media trainings in Saudi Arabia.

Career highlights

They say a successful communicator can sell ice to an Eskimo, and that was and will always be my passion.

I have been working in the communications field for nine years spanning across the Levant and Gulf region. Now based in H+K’s Riyadh office, I specialize in health and wellness. My clients include major pharmacy chains, pharmaceuticals, hospitals and MedTech including Nahdi Medical Company, and Almana Hospitals. My portfolio also incorporates FMCG, Consumer Lifestyle and Automotive clients.

I believe that my biggest achievement is the relationships I’ve built, be it clients, journalists, and colleagues; human connections are the greatest asset anyone can attain.

Guiding principles

Integrity. Empathy. Faith.

Work ethics is my priority, and teamwork is crucial to success. I believe that putting yourself in the other person’s shoes before taking any action is essential for career maturity and growth. Finally, as Paulo Coelho once said, “when you really want something, the whole universe conspires in helping you to achieve it.”

Side hustle

I am not an artist or a freelancer, but I am a proud full-time mom, and this says a lot about me.

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