Campaign’s PR to Watch 2023 – Karan Narsinghani, Senior Manager, Weber Shandwick MENAT

Campaign’s PR to Watch 2023 – Karan Narsinghani, Senior Manager, Weber Shandwick MENAT

Age: 29

Nominated by John Gustaveson, Head of Practice, Finance & Professional Services, Weber Shandwick MENAT, Dubai:
Karan is the longest-serving Finance team member and is among Weber Shandwick’s best and brightest. In 8 years, he’s transformed from a high-potential graduate intern to a seasoned Financial PR professional. Karan is now the lead manager in our insurance practice, servicing clients such as AXA/GIG, RSA, Marsh, and the lead manager for Dubai Islamic Bank. Technologically savvy, Karan has been instrumental in building our highly successful Fintech service group. He has also significantly contributed to numerous new business wins. Karan has an impressive track record and he is one the finest individuals I’ve had the pleasure to work with.

Career highlights

A seasoned communications specialist, I’ve developed expertise across technology, finance, insurance, and fintech sectors in the Middle East and Africa. My skills encompass account and project management, executive profiling, content creation, and media relations. Recent notable achievements include leading Mastercard’s Expo 2020 Dubai campaign, delivering a 63% uplift in MENA share of voice, and orchestrating a successful media launch for Dubai Islamic Bank’s digital brand, rabbit. My dedication has led to a 90%+ client retention rate, 85%+ favorability, and securing 3 retainer accounts and 6+ projects over the past year.

Guiding principles

With 6+ years in the Middle East and Africa markets, my guiding principles emphasize client satisfaction, ethical campaigns, and tailored approaches. Harnessing my experience across clients like Mastercard, Dubai Islamic Bank and AXA Gulf, I aim for genuine connections, inclusivity, and impact to engage diverse audiences and achieve impactful results.

Side hustle

Outside of work, I assist my inspiring parents in managing content for their social channels. I’ve proudly helped my dad announce his cricket umpiring certification, prepared briefing documents for podcast appearances, and even secured an interview with The National (https://bit.ly/3MmGSuX) – a career highlight for both of us.

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