Campaign’s PR to Watch 2023 – Farah Mazyad, Creative designer, Hill+Knowlton Strategies
Age: 26
Nominated by Arwa Al Jundi, Senior Art Director:
Farah’s abilities are unlike any other. She has a lot of drive and always gets what she wants. She is more than simply a designer; she is a true stylist who incorporates a sense of fashion into her projects and can make even a corporate brand look like it belongs on the cover of Vogue.
And while many may extol the virtue of someone who always delivers at 200%. What makes Farah truly amazing is that she does not give up or shrink in the face of adversity; rather, she gets herself up and charges in. And comes back even stronger.
Career highlights
Farah is a multidisciplinary creative designer with over five years of experience in advertising, art direction and identity design. Today, she is part of the growing Studio team at Hill+Knowlton Strategies in Dubai, working on various communication and branding projects for clients across the Middle East.
With her passion for design, creativity, and drive to grow, Farah’s been selected, amongst 20 other participants, to participate and attend the Young Lynx Academy 2021 hosted by the Dubai Lynx International Festival of Creativity. She’s also been working and developing the visual identity for one of UAE’s most prestigious local companies, Mubadala. Making it a benchmark to the rest in the region.
Guiding principles
If others can do it, I sure can do. Sometimes all a person really needs is confidence, and for me confidence sparks in three places: behind my iMac screen, behind a camera and behind the shower curtains (just like you!)
Side hustle
When I’m not designing behind my iMac screen; I’m in front or behind cameras, modeling for local Lebanese fashion designers or art directing their photoshoots.
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