Campaign’s PR to Watch 2023 – Arzoo Sippy, Associate Account Manager, Weber Shandwick MENAT

Campaign’s PR to Watch 2023 – Arzoo Sippy, Associate Account Manager, Weber Shandwick MENAT

Age: 30

Nominated by Megan Treacher-Evans, Director – Head of Consumer and Corporate Practice:
Arzoo is a natural storyteller. She innately understands the principles of communications which allows her to provide strategic counsel to her clients, delivering maximum output. Arzoo is the definition of a can-do mindset, happily and humbly taking on any challenge and finding creative ways to exceed client expectations – all while maintaining an unwavering sense of humour. Arzoo consistently delivers high quality work and is a devoted mentor to members of the team across the board. She is immensely trusted and valued, both by her colleagues and her clients, and is assured a long and prosperous career in the communications industry.

Career highlights

In under three years in the PR industry, I have gone from being an intern to an Associate Account Manager, carving out a niche for myself as a versatile and driven communications professional. I am the key driver on some of the world’s leading brands such as General Motors, PepsiCo, and Mastercard, which has allowed me to grow immensely, both personally and professionally.

As a storyteller at heart, I find joy in crafting compelling narratives for my clients and helping the media tell their own impactful stories. It’s been incredibly humbling to be recognized for my work by both MEPRA and PRCA MENA.

Guiding principles

My guiding principles are about radiating positivity and expressing gratitude. It’s so easy in today’s hustle and bustle to forget that we need to stop and appreciate everything around us. Life is full of challenges but approaching them with an open mind and grateful attitude can bring growth and fulfilment.

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