Campaign’s PR to Watch 2023 – Arohi Beri, Associate Communications Manager, Action Global Communications
Age: 27
Nominated by Euan Megson, Managing Director:
Despite her relatively tender years and experience, Arohi continues to go from strength-to-strength at the agency, and she is rapidly maturing into a focual cog of our multi-industry work. In addition to core skills in client management and content generation, Arohi’s determination is laser-focused – she is constantly pushing to better herself and those around her.
Career highlights
Arohi has gained a wealth of knowledge across numerous PR and communications verticals – from tech to sport, trade shows to travel – during her three years in the industry. Not only does Arohi possess natural and mature professionalism when interacting with clients and media, she continues to lead by example, empowering the next generation of PR professionals at the firm. During her time at Action, Arohi has led on accounts including Abu Dhabi Showdown Week, Dubai Duty Free Tennis Championships, Intel, Forcepoint, Informa Markets, among others.
Guiding principles
Don’t be afraid to ask ‘why?’. Ask it of yourself, ask other people, delve deeper into topics, keep asking questions. Curiosity and a desire to peek behind what is considered obvious is one of the most rewarding adventures you’ll undertake.
Side hustle
You’ll find Arohi on the rugby pitch, or in hospital with broken bones (from rugby).
Go back to main article: Campaign’s PR Faces to Watch 2023