Campaign’s PR Faces to Watch 2026 – Vedika Malhotra, Communications Manager, BPG Group

Campaign’s PR Faces to Watch 2026 – Vedika Malhotra, Communications Manager, BPG Group

Age: 27

Country: United Arab Emirates

Nominated by Stephanie Badjonat, Vice President, Communications:

I am delighted to nominate Vedika – in her short time at BPG, she is already taking the lead on integrated corporate and consumer clients, handling every brief with a mix of confidence, creativity and maturity. Her experience across multiple markets has given her a sharp, 360-degree perspective – she is able to translate insights into impactful ideas and storytelling that really resonates. Vedika never settles for the obvious, she pushes beyond the brief and is always passionately challenging teams to think bigger and smarter. She is exactly the kind of PR talent driving the industry today and I can’t wait to see her continue to rise and set her mark.

Career highlights

A communications strategist with six years of global agency and start-up experience across India, the UK and the UAE. Born at the cusp of Gen Z and millennial, Vedika blends strategy and storytelling with creativity and curiosity, building integrated narratives across earned, owned, and paid ecosystems. She has led PR and reputation mandates at Edelman and MSL for brands including Mondelēz International, Taco Bell, Klook, MUBI, Hindustan Unilever, and go-to-market storytelling for a Gen-AI start-up in London. Since entering the GCC market with BPG UAE, she works across corporate and consumer mandates, delivering culturally attuned work with impact in the region.

Guiding principles

The brief is only where conversations start; for me, it comes down to whether work changes how a brand is understood. I wire my thinking towards balancing idea and execution, ensuring creativity and commercial intent move in sync. That’s when communications stops being tactical and starts shaping real brand value.

Side hustle

Some of my favourite conversations have happened over long dinners at home. I’m working towards turning that into a supper club: part food, part exchange of ideas. I’ve always believed food, like storytelling, brings people together differently. And Dubai feels like the right place to begin.

Go back to main article: Campaign’s PR Faces to Watch 2026