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Campaign’s PR Faces to Watch 2026 – Rawan Ahmed, Campaign Manager, Starfish Agency

Campaign’s PR Faces to Watch 2026 – Rawan Ahmed, Campaign Manager, Starfish Agency

Age: 27

Country: United Arab Emirates

Nominated by Ana Gixhari, Head of the Agency:

Influencer marketing demands a rare blend of relationship-building, strategic insight, client trust, and meticulous project management, qualities where Rawan consistently shines. Her dedication, attention to detail, and ability to manage multiple campaigns simultaneously have consistently delivered outstanding results, earning satisfaction from all parties involved.

Rawan’s human-centric approach, rooted in positivity, empathy, and authenticity, has strengthened both our influencer relationships ,and campaign outcomes. She creates an environment of trust and collaboration, making her a true leader in the field. We celebrate Rawan’s efforts and recognize her as a rising star in the industry.

Career highlights

Strategic marketing and influencer campaign leader with 7+ years of experience across GCC and MENA. Currently Campaign Manager & Lead of Operations team at Starfish Agency (Hashtag), leading high-impact campaigns for global brands like Kellanova and Huawei, as well as government entities. Specialized in influencer strategy, contracting, performance evaluation, and long-term partnerships, combining creative vision with operational excellence to deliver measurable results.

Guiding principles

I believe in leading with positivity, empathy, and authenticity. I value meaningful human connections, clear communication, and mutual respect. I approach my work with passion, accountability, and optimism, always aiming to create impact, build trust, and foster environments where people and ideas can genuinely grow.

Side hustle

Freelance influencer marketing consultant, supporting regional and international brands with influencer strategy, creator sourcing, campaign execution, and performance analysis. I also collaborate closely with content creators on storytelling, scripting, and campaign optimization across beauty, lifestyle, and F&B sectors.

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