Campaign’s PR Faces to Watch 2025 – Roksar Kamal, PR Manager, Middle East Communications Network (MCN)
Campaign’s PR Faces to Watch 2025 – Roksar Kamal, PR Manager, Middle East Communications Network (MCN)
Age: 30
Nominated by Nayaab Rais, Executive Creative Director, Fp7 McCann:
Roksar Kamal is the kind of person who makes things happen. A powerhouse in PR and media, she has an uncanny ability to turn ideas into impact, crafting stories that don’t just capture attention but leave a lasting mark. With over a decade of experience, she’s mastered the art of blending creativity with data-driven strategy—keeping brands not just relevant, but remarkable.
But what truly sets Roksar apart is her infectious energy and relentless drive. She’s the person who always says yes to a great opportunity (within reason—she’s not about to skydive for a press release… yet). Hardworking to her core, she thrives on challenges, finding creative solutions where others see roadblocks. And if you’re lucky enough to work with her, you’ll also get a front-row seat to her wicked sense of humor—because if you can’t laugh while navigating the chaos of PR, are you even doing it right? A natural connector, a strategic thinker, and a force of positivity, Roksar doesn’t just build brands—she builds momentum. And trust us, she’s just getting started.
Career highlights
Roksar Kamal is more than just a PR and Communications Manager—she’s a storyteller, a strategist, and a relentless go-getter. With a background in Journalism, PR, and Advertising, she doesn’t just craft narratives; she uncovers them, shaping stories that cut through the noise and make an impact. Her ability to think like a journalist gives her an edge—she knows what grabs attention, what builds trust, and what turns brands into must-know names.
But Roksar isn’t just about press releases and pretty words; she’s a strategic problem-solver who wields tools like AgilityPR and SemRush like a PR ninja. Whether she’s building brand reputations, executing powerful campaigns, or mentoring teams, she brings a rare mix of passion, precision, and a wicked sense of humor to the table.
At the heart of it all, Roksar believes in the power of connections—both online and offline. She’s worked with top brands like Vox Cinemas, Hello Kitty, Khaadi, and Namshi/SIVVI, ensuring they don’t just exist in a digital-first world—they thrive. If there’s a challenge worth taking on, chances are, Roksar has already said yes to it.
Guiding principles
Roksar operates by a set of principles that define her work ethic and impact:
Authenticity First – Whether it’s storytelling or strategy, she believes in creating honest, impactful narratives that resonate.
Results with Relationships – While metrics matter, she prioritizes genuine connections, fostering collaborations that go beyond business.
Adaptability & Innovation – From traditional PR to digital transformation, she stays ahead of industry shifts, leveraging the latest tools and strategies.
Excellence Through Execution – It’s not just about ideas—it’s about delivering results that leave a lasting impression.
Empowering Teams – She thrives in environments where she can mentor, inspire, and lead teams toward shared success.
Side hustle
Beyond her role as a PR and Communications Manager, Roksar channels her creativity into content curation and strategy for lifestyle, fashion, and e-commerce brands. Her ability to craft engaging content has led her to work with high-profile brands, helping them shape their digital presence and consumer engagement. Whether it’s writing compelling copy, developing brand stories, or managing content teams, she brings a unique blend of storytelling and strategy to the digital space.
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