Campaign’s PR Faces to Watch 2025 – Reem Haddad, Influencer Marketing Executive, MSL Group M.E

Campaign’s PR Faces to Watch 2025 – Reem Haddad, Influencer Marketing Executive, MSL Group M.E

Age: 27

Nominated by Mary Smiddy, Business Lead:
Rim is an invaluable member of the team here at MSL. Her understanding of the social and influencer space is exemplary. Additionally, for someone so young she posesses an acute understanding of strategy and the critical role it plays within integrated communications. When given the opportunity to take the lead on a project, she approaches it with a laser focus, delivering above and beyond client expectations. She is most certainly one to watch and this would give her a much needed confidence boost to reach even higher in her career.

Career highlights

With a foundation in Multimedia Journalism and a passion for storytelling, I transitioned into marketing to create impactful campaigns. I earned an MSc in Marketing from Brunel University London, focusing my thesis on influencer marketing. Over the past 4 years, I’ve worked on campaigns for brands like Procter and Gamble, Bridgestone, Nissan, Infiniti, and others, and organized high-profile events such as The World Tennis League. I specialise in connecting brands with their audiences through authentic and creative communication.

Guiding principles

I believe in creativity, authenticity, and teamwork, where every individual is an asset to achieving successful campaigns. I prioritize transparency and integrity to deliver impactful, results-driven campaigns that foster genuine connections between brands and their audiences.

Side hustle

In addition to my marketing career, I help my mother with her baking business. I occasionally bake with her and send cakes to influencers for exposure. I also support her content creation on social media, helping to grow her brand’s online presence.

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