Campaign’s PR Faces to Watch 2025 – Mamata Gopinathan, Junior PR and Influencer Marketing Executive, By Niggi Marketing Management

Campaign’s PR Faces to Watch 2025 – Mamata Gopinathan, Junior PR and Influencer Marketing Executive, By Niggi Marketing Management

Age: 26

Nominated by Nikita Phulwani, Managing Director, By Niggi Marketing Management:
In under a year, Mamata has made a remarkable impact, working with top clients thanks to her professionalism and proactive approach. She attends PR workshops and shares key insights with the team, enhancing campaign strategies. Within a month, she identified inefficiencies in coverage tracking, implemented a new software, and saved the team 1-2 hours daily. Just four months in, she single-handedly managed JD Sports’ Dubai Mall launch, securing 15+ media placements. Her eagerness to learn, problem-solving skills, and ability to take on challenges make her an outstanding candidate for this nomination.

Career highlights

A passionate public speaker, expressive storyteller, and curious learner are some of the terms I would use to describe myself. Currently working in the world of PR and Marketing at By Niggi Marketing Management, I have worked across different brands including the likes of Sephora, the Unilever Group, Michelin, Raffles Hotel, etc.

With a Distinction in my Master’s in Corporate Communication and Marketing, I have specialized in subjects like strategic brand management, cross-cultural communication, and experiential marketing. I am always learning and exploring opportunities to leverage my field of work to create innovative strategies and tell meaningful stories for brands.

Guiding principles

My guiding principle has always been performance with purpose. With a strong intent to tell stories that matter, I believe in the power brands hold to shape society. I commit to working ethically, using the power of the pen responsibly, and driving lasting change through meaningful narratives that inspire and empower.

Side hustle

When I’m not working, I’m a mixed-media artist, painting with oils, acrylics, and pastels. Currently learning charcoal, I’m mastering the art of photorealism. I’m also a yoga enthusiast who deeply believes in the power of breath and movement to cultivate balance, creativity, and inner strength.

Go back to main article: Campaign’s PR Faces to Watch 2025