Campaign’s PR Faces to Watch 2025 – Khaled Khayat, Senior Consultant, Global Think Group

Campaign’s PR Faces to Watch 2025 – Khaled Khayat, Senior Consultant, Global Think Group

Age: 29

Nominated by Adam Cohen, Director:
Khaled has consistently demonstrated exceptional skill in managing integrated marketing and PR campaigns from inception to implementation. He excels at planning and crafting engaging, multi-format content tailored to diverse target audiences, always ensuring that each piece aligns with data-driven insights on key perceptions and behaviors that our projects seek to change. His strategic approach to campaign development has resulted in strong audience engagement and measurable results. Khaled is dedicated to his clients, supportive of his wider team, and passionate about telling the stories of his native Saudi Arabia’s social and economic development.

Career highlights

I started my career as a bilingual copywriter and took my learnings from small beginnings to managing and planning global facing integrated marketing campaigns. With the support of our brilliant team at Global Think Group, I got the opportunity to work on a campaign that showcases the rapid social and economic development of Saudi Arabia, a nation I am proud to call home. By leveraging data driven insights, we crafted compelling stories that create a tangible impact on the perceptions of the Kingdom regionally and abroad. A skillset I have honed over 28 years living as a Third Culture Kid.

Guiding principles

From content to consultant, my principle was always the same: write with a purpose and always say something interesting.

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