Campaign’s PR Faces to Watch 2025 – Fadan Al Salem, Project Assistant – Marketing, APCO

Campaign’s PR Faces to Watch 2025 – Fadan Al Salem, Project Assistant – Marketing, APCO

Age: 23

Nominated by Angela Borkhoche, Chief of Staff and Head of MENA Marketing, APCO:
Fadan is a standout Marketing Project Assistant who hit the ground running from day one. She has successfully led employee engagement plans, managed key partnerships, and conducted C-suite interviews with confidence. Her proactive approach, passion, and dedication make her an invaluable asset, consistently adding value across initiatives. A true rising star in marketing!

Career highlights

I’m a marketing enthusiast who loves adding a creative touch wherever and whenever I can. I take pride in handling events from A to Z, whether it’s shaping the concept, refining the details, or making sure everything runs smoothly. I’ve conducted C-suite interviews, managed key partnerships, and helped launch a small business, leading the creative side of an event that was a huge hit. I’m always looking for ways to make things more engaging, whether through fresh ideas, bold execution, or just thinking outside the usual marketing playbook.

Guiding principles

Keep it simple but make it meaningful. Marketing to me isn’t just strategy, it’s about making people feel something. The best work comes when you focus on what matters and bring your own touch to everything you do.

Side hustle

Outside of work, I’m diving deeper into marketing through my master’s at King’s College London. Balancing work and academics pushes me to think and bring fresh perspectives to everything I do. It’s a continuous learning journey that fuels my passion for marketing and creativity.

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