Campaign’s PR Faces to Watch 2025 – Dima Asaad, PR Account Executive, TBWA\RAAD
Campaign’s PR Faces to Watch 2025 – Dima Asaad, PR Account Executive, TBWA\RAAD
Age: 29
Nominated by Reem Shamoun, PR Account Director:
Dima has demonstrated remarkable adaptability and a strong work ethic in the fast-paced world of PR. Her exceptional communication skills, creativity, and keen attention to details have been significant in crafting content, coordinating media and influencers outreach, and managing client communications with professionalism and efficiency. She has played a key role in executing high-impact campaigns and events, ensuring flawless delivery and achieving outstanding results. Dima is a proactive and solutions-driven professional who consistently goes above and beyond to enhance brand visibility. She brings fresh ideas to the table, anticipates challenges, and navigates them with confidence. Her dedication and enthusiasm, make her an invaluable asset to the team.
Career highlights
From civil engineering to PR and social media, I found my true passion in blending creative thinking with strategy and execution in my daily work. Working primarily on Catrice and essence, I’ve contributed to content creation, influencer marketing, and PR, playing a role in building a strong brand presence in the MENA region. Being part of numerous campaigns, I’ve helped brands connect with their audiences in meaningful ways, creating impact that goes beyond engagement. What drives me is transforming ideas into compelling narratives that not only inspire but also deliver real, measurable results.
Guiding principles
I believe in accountability and integrity, taking ownership of my work with transparency and purpose. Every challenge holds a solution, and curiosity fuels growth. Respect and understanding guide my approach, fostering collaboration and meaningful impact. To me, progress comes from a balance of creativity, responsibility, and a commitment to always learning.
Side hustle
I started The Cloud Store as an online business in 2019, driven by my passion for thoughtful gifting. It has since grown into a creative business where I arrange flowers, curate souvenirs, and personalize gifts, combining creativity and entrepreneurship to craft unique and meaningful experiences.
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