Campaign’s PR Faces to Watch 2025 – Bushra Khan, Senior Account Executive, BPG Group
Campaign’s PR Faces to Watch 2025 – Bushra Khan, Senior Account Executive, BPG Group
Age: 27
Nominated by Camilla d’Abo, EVP Comms & Content:
Bushra is a PR force! At such a young age and junior position, she already brings an innate ability to dig deeply into a brand and create strategic insightful campaigns. Not only a fantastic energy to work with, she is proactive, professional and demonstrates excellent leadership skills. Bushra is definitely one to watch with a fantastic career ahead of her.
Career highlights
Over the past five years, I’ve collaborated with global giants like Sony Middle East, Qatar Airways, Hong Kong Tourism Board, Airbus, and Nissan to craft campaigns that blend global vision with local relevance. Recently, I was awarded the UAE Marketing Society Scholarship 2025, recognizing me as one of 50 top young talents in marketing and communications.
My purpose in PR is to build meaningful penetration for brands, creating campaigns that don’t just reach audiences but resonate deeply. Rooted in understanding consumer behavior, I leverage insights to drive purposeful, scalable innovation that leaves a lasting impact.
Guiding principles
Be like water—adaptable, resilient, and purposeful. In PR, I embrace fluidity: staying ahead of trends, understanding audiences deeply, and crafting narratives that move people. Whether navigating crises or launching campaigns, I adapt in real time, ensuring every story resonates authentically. Success lies in flowing seamlessly between strategy and creativity.
Side hustle
I’m aggressively investing in self-growth, mastering AI tools to stay competitive. Simultaneously, I prioritize fitness through functional training and mindful nutrition to maintain peak mental and physical performance. Strengthening my networking skills remains a priority, as I believe meaningful connections are the cornerstone of personal and professional success.
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