Campaign’s PR Faces to Watch 2025 – Beatrice Zemelyte, Senior Associate, Weber Shandwick Doha

Campaign’s PR Faces to Watch 2025 – Beatrice Zemelyte, Senior Associate, Weber Shandwick Doha

Age: 25

Nominated by Diala Abdulmalek, Senior Director & Country Lead:
“Beatrice has quickly become invaluable—a breath of fresh air with an infectious drive, constantly looking for ways to contribute and make a real impact. Her sharp judgment, creativity, and problem-solving skills set her apart. Even in high-pressure situations, she approaches challenges strategically – focused, professional, always seeing the bigger picture. Beyond her individual contributions, she’s a true team player, praised for her insight and collaboration. A rising star in PR, Beatrice is a deserving candidate for PR Faces to Watch. I’m excited to see where her career takes her as she continues to impress and inspire.”

Career highlights

Beatrice, a Senior Associate at Weber Shandwick, manages a client portfolio valued at QAR 2.6M annually. With experience across 8 industries—including media, technology, government, and hospitality—she has collaborated with 200+ influencers. Recently, she worked on Media City Qatar’s ‘Qatar ArtBeat’ campaign for Qatar National Day 2024, an AI-powered initiative that reached +5.4M people and set a Guinness World Record. She also helped Qatar’s leading mall with its new brand positioning, generating +4.5M impressions in three months. A merit scholarship recipient, she graduated summa cum laude from Northwestern and is pursuing an MSc at the University of Edinburgh alongside her career.

Guiding principles

Insight over instinct. Always. Here’s why: I learned effective PR means informed decisions—not rash impulses. Today, I take the time to understand the client, the audience, and the context before taking action. Every word is chosen deliberately. Every message is crafted to create impact.

Side hustle

Between juggling my Master’s in International Development and meeting deadlines, I volunteer through “Academic Buddy,” mentoring Lithuanian students through the process of applying to U.S. universities. When I need a creative reset, I design T-shirts for friends and family, turning jokes and pop culture moments into something they can wear.

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