
Campaign’s PR Faces to Watch 2025 – Asma Nur, Account Manager, PRCO
Age: 28
Nominated by Tamara Tsallagova, Account Director:
Asma is an exceptional PR professional with a sharp strategic mind and a deep understanding of luxury hospitality and lifestyle communications. She approaches every project with creativity, precision, and a results-driven mindset. Her ability to craft compelling brand stories, build meaningful industry relationships, and execute high-impact campaigns sets her apart. She is proactive, detail-oriented, and consistently delivers at the highest level. Beyond her expertise, Asma is a true team player—reliable, solution-focused, and always ready to go the extra mile. Her passion for storytelling and ability to adapt in a fast-paced industry make her an invaluable asset.
Career highlights
Asma Nur is a bi-lingual Account Manager at PRCO with a background in social media and journalism. She has a proven track record in luxury hospitality, fashion, and lifestyle communications, leading high-profile campaigns and strategic partnerships for brands such as The Middle East & North Africa’s 50 Best Restaurants (2023–2025), The Peninsula Hotels, Bab Al Shams, MIRAL, and Ain Dubai. With a sharp storytelling approach and strong industry connections, she crafts compelling narratives that drive visibility and engagement. Asma’s ability to blend creativity with strategy ensures impactful brand positioning, making her a key player in the region’s PR landscape.
Guiding principles
Storytelling with Purpose – Crafting narratives that connect and inspire
Creative Strategy – Blending creative-trend led ideas with smart execution
Building Meaningful Connections – Leveraging strong industry relationships.
Excellence & Precision – Delivering high-quality, luxury-driven work.
Adaptive Problem-Solving – Navigating challenges with agility to keep brands ahead.
Side hustle
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