Campaign’s PR Faces to Watch 2025 – Ariana Jeanette Aaron, Senior Integrated Associate, Current Global MENAT
Campaign’s PR Faces to Watch 2025 – Ariana Jeanette Aaron, Senior Integrated Associate, Current Global MENAT
Age: 26
Nominated by Nikita Sidana, Account Director:
Ariana joined my team over a year ago, and from the very start, she’s proven how much she brings to the table. She’s amazing at staying calm and focused, even when things get hectic, and consistently delivers both creative and strategic results. Whether she’s leading big campaigns for brands like Dubai Parks and Resorts or building strong media relationships, Ariana’s reliability and professionalism always stand out. She’s a true pleasure to work with and an invaluable part of the Current Global team.
Career highlights
My journey within the PR industry has been anything but conventional. Working with incredible brands like Dubai Parks and Resorts, The Green Planet Dubai, Wild Wadi Waterpark, Roxy Cinemas, Little Moons, and Lapita, I’ve had the chance to create campaigns that are both creative and strategic. Every day brings something new—whether it’s building strong media networks, collaborating with talented teams, or mentoring the next generation of PR pros. My love for storytelling, strategy, and staying true to a brand’s voice keeps me inspired and excited for what’s next.
Guiding principles
Finding balance between creativity, strategy, and authenticity has always been key for me. My dad’s advice, “Don’t worry about what others are doing, just focus on being the best version of yourself,” guides both my work and life. It’s about growing, staying true to who I am, and making a real impact.
Side hustle
When I’m not crafting PR campaigns, you’ll probably find me exploring all kinds of creative projects. Whether it’s painting, digital art, or designing virtual architectural communities, I love bringing new ideas to life. Right now, I’m trying my hand at crochet (spoiler: it’s harder than it looks!) and learning jewelry making.
I also ran Ria Lashes, a small beauty business as a KHDA-certified lash tech, because why not add a bit of entrepreneurship to the mix? Always up for a new challenge, I’m all about combining creativity and passion in everything I do.
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