Campaign’s PR Faces to Watch 2025 – Antonella Sansalone, Communications and Project Management Executive, MSL Group M.E

Campaign’s PR Faces to Watch 2025 – Antonella Sansalone, Communications and Project Management Executive, MSL Group M.E

Age: 25

Nominated by Manu Bhan, Business Director:
Antonella is one of the fastest-rising stars in our industry. In the coming years, I foresee her being described as a shining star by her peers and industry stalwarts. She possesses the ideal blend of operational rigor and creative thinking essential for our ever-evolving field. She is a true all-rounder, be it project management, media relations, content development, audit & research, out-of-the-box thinking, or stakeholder management. Her tenacity and humble nature not only enable her to achieve results but also ensure that those results are impactful.

Career highlights

Born and raised in Italy, I developed a passion for travel and international experiences that led me to study at a United World College in Armenia. I later graduated from Northwestern University with a degree in Journalism and Integrated Marketing. This global journey brought me to the UAE, where I currently work as a communications and project management executive at MSL Group. My role has provided me with invaluable lessons and the opportunity to collaborate with leading companies in the UAE, such as ADNOC Distribution, enhancing my expertise in media relations, client servicing, effective communication and strategic project execution within a dynamic and diverse environment.

Guiding principles

In my work, my guiding principle is to uncover the most creative perspectives on a story to maximize reach and attract media attention. I strongly believe that the way a story is presented is vital, as it can greatly impact its success and reveal a compelling angle.

Side hustle

Beyond my professional responsibilities, I have a strong passion for exploring and studying the media landscape, particularly within the region. Thus, I have contributed to a research project under the guidance of my university professor resulting in a paper about the cultural proximity and gender representation between Italy and Turkey.

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