Campaign’s PR Faces to Watch 2025 – Amani El Achkar, Account Executive, Weber Shandwick Abu Dhabi
Campaign’s PR Faces to Watch 2025 – Amani El Achkar, Account Executive, Weber Shandwick Abu Dhabi
Age: 26
Nominated by Liam Turner, Head of Corporate, Finance & Government at Weber Shandwick:
Amani brings energy and enthusiasm to every task she takes on. She is a dedicated and reliable professional, skilled in media relations, who shines in meetings and presentations with the confidence of a seasoned communicator to leave a positive lasting impression. Her passion for communications and commitment to excellence make her a standout talent. With an impressive willingness to learn, grow and challenge herself, I have no doubt Amani has a bright future ahead.
Career highlights
I have built strong media relations, becoming a go-to resource for media contact support. My experience spans government, finance, and real estate sectors, working with various ministries and leading organisations like Multiply Group, Alpha Dhabi Holding, and Modon. My storytelling was recognised with the Hakawaty of the Year 2024 award by Weber Shandwick. I stay vigilant with news monitoring and addressing media misinformation. Trusted to manage smaller client plans and contribute to larger ones with minimal revisions, I demonstrate reliability and strategic thinking. I’ve also supported new business proposals and earned praise as a natural public speaker, excelling in presentations.
Guiding principles
Accountability is at the core of my work, driving me to take ownership of my actions and deliver results. I embrace continuous learning and adaptability to stay ahead in a dynamic market. Integrity guides every decision and interaction, ensuring honesty and transparency. I prioritise respect and fairness in all relationships, foster creativity and innovation for impactful solutions, and apply strategic thinking to achieve meaningful outcomes.
Side hustle
Beyond my agency role, I consume all kinds of content—shows, music, books, and more—to expand my knowledge and creativity. Exploring diverse perspectives, including those from different cultures, enriches my understanding of storytelling, helping me craft narratives that resonate across audiences.
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