Campaign’s PR Faces to Watch 2025 – Alice Waldie, PR Account Manager, House of Comms
Campaign’s PR Faces to Watch 2025 – Alice Waldie, PR Account Manager, House of Comms
Age: 27
Nominated by Jennifer Sephton, Senior Account Director, House of Comms:
Alice is a strategic consultant who understands the 360 principles of communications and is trusted and valued by both her clients and teams. She consistently delivers high quality work, crafts compelling narratives for clients and boasts a black book of media, influencer and industry-leading contacts, whom she can connect with at the touch of a button. She’s a true leader and a devoted mentor, pouring in her own time to bring out the best in her team. She leads with courage, inspiring her team to push beyond just results and make a genuine impact for her clients.
Career highlights
Alice has over five years’ experience in public relations across the lifestyle, hospitality, and F&B sectors, particularly in luxury comms – leading clients such as The Macallan, Jellycat, LPM Restaurant & Bar, Caesars Palace and The Ritz-Carlton Maldives.
Alice manages end-to-end communications and boasts strong relationships with top-tier media, influencers, and industry leaders. Known for her super solid counsel and for being a true consultant, she has the unique ability to identify and maximise opportunities for her clients.
Guiding principles
- Builds strong rapport with her clients
- Leads with professionalism, integrity, and courage
- Solid media, influencer and KOL relations across industries
- Adaptability and agility in the workplace
- An achiever by nature, she takes pride in instilling best practices in her teams
Side hustle
- You’ll find her at Crank 3 x a week
- Looking after her beloved cats, Doug & Ernie
- Loves to travel with favourites including Lisbon, Paris and Bali!
- Cooking and exploring new restaurants and bars
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