Campaign’s PR Faces to Watch 2025 – Afrin Anosh, Communications Executive, Havas Red
Campaign’s PR Faces to Watch 2025 – Afrin Anosh, Communications Executive, Havas Red
Age: 25
Nominated by Zahraa Hachem, Senior Communications Manager:
Afrin’s work ethic is nothing short of extraordinary. Her relentless ambition, problem-solving mindset, and self-driven pursuit of growth set her apart. As an award-winning writer, she sees every challenge as an opportunity, constantly pushing beyond her comfort zone. What truly distinguishes her is her tenacity—she never accepts “no” as an answer, always finding a way forward. A cornerstone of her team, she shoulders the heaviest tasks with grace, making challenging activities look effortless. Her unwavering commitment to excellence, adaptability, and proactive drive to learn make her not just a standout professional, but an undeniable force for success.
Career highlights
Born and raised in Dubai but originally from Sri Lanka, I’ve always had a passion for storytelling and content creation. I graduated from Amity University Dubai with a Bachelor of Arts in Journalism & Mass Communication and have been in the PR field for around three years, working with brands like Dubai Holding, L’Oreal Middle East, Marriott London, Coca-Cola Arena, Al Fardan Exchange, and The Ritz-Carlton Baku – handling everything from influencer relations to press coverage and media reports.
Outside of PR, I’m a Wilton-certified cake decorator and a two-time winner of the Emirates Airline Festival of Literature’s Short Story Writing Competition. Whether it’s through words or desserts, I love finding creative ways to tell a story!
Guiding principles
Kindness, growth, curiosity, authenticity, accountability, and integrity shape how I navigate life and work. I believe in treating others with respect, constantly learning, staying true to myself, and taking responsibility for my actions. These values guide my decisions, ensuring I approach challenges with honesty, empathy, and a drive for continuous improvement.
Side hustle
I’ve long dreamed of becoming a pastry chef, and baking has always been a therapeutic passion for me. I’d love to start a home bakery, inspired by my experience selling treats with my mom at fairs like Ripe Market and ARTE. This taught me business basics – profit margins, consumer needs, and pricing – while refining my understanding of dessert trends across communities.
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