Campaign’s PR Faces to Watch 2024 – Yosr Hassan, Senior Account Executive, Q Communications

Campaign’s PR Faces to Watch 2024 – Yosr Hassan, Senior Account Executive, Q Communications

Age: 29

Nominated by Sarah Downes, Head of Consumer PR:
Yosr is an exceptional Senior Account Executive with a strong blend of PR and Social Media skillsets. As a Faces to Watch nominee for Campaign Middle East, her impact is unmistakable. Yosr excels in media and influencer relations, whilst consistently delivering results for her clients with her creative touch. Her unfailing calmness and stress-free demeanor make her a true asset in any high-pressure environment, and a fantastic role model for her junior team members. Yosr’s dedication to her accounts and her results-driven attitude set her apart as a rising star in the PR industry.

Career highlights

With over four years of extensive PR experience in F&B, Hospitality, and Lifestyle, I’ve honed my skills to perfection. What sets me apart is my versatile expertise in social media and digital realms, enriching my PR strategies with needed insights. Over the past four years, I’ve orchestrated the successful launch of luxury hotels and restaurants, introduced prominent lifestyle/beauty brands to the UAE and KSA markets, collaborated with influential personalities, and partnered with renowned global concepts demonstrating consistent success in navigating diverse landscapes.

Guiding principles

Take it day by day and keep calm through life’s rollercoaster. Plan all you want, but remember, destiny has its plans, and always trust that things will work out for the best in the end.

Side hustle

Although it’s not a side hustle right now, my goal is to someday establish my own haircare line. I’m deeply passionate about hair care and dream of launching a brand that celebrates curly queens and provides simple, natural ways to care for their hair.

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