Campaign’s PR Faces to Watch 2024 – Theodora Soldatou, Senior PR Account Manager, Umami Comms
Campaign’s PR Faces to Watch 2024 – Theodora Soldatou, Senior PR Account Manager, Umami Comms
Age: 26
Nominated by Marjorie Chapas, Head of PR:
Theda is a dedicated professional who approaches every project with the precision and determination of an athlete, consistently delivering outstanding results. Since joining Umami Comms, Theda has been actively involved in fostering creativity and providing valuable support to the team. In her role managing the largest client of the agency, Tashas Group (comprising 9 brands over 2 markets) and more, she has demonstrated exceptional leadership skills, nurturing her team members to become more creative and proficient, resulting in the development of creative and strategic ideas for our clients. Theda is undoubtedly an excellent mentor and a rising star to watch.
Career highlights
I am a seasoned communications professional with a rich background in social innovation, entrepreneurship, and strategic communication. With degrees in Political Science, Theatre Design & Technology, and Strategic Communications, I have seven years of experience representing multinational and homegrown brands in lifestyle and corporate sectors in the USA, Europe, and the UAE. Renowned for my creativity, I lead teams to think innovatively, always pushing the boundaries. My diverse background allows me to carefully examine feasibility across campaign ideation and planning. Notably, I helped conceptualise an award-winning campaign for L’Oréal Hellas which earned an Ermis Award, a creativity pinnacle in Greece.
Guiding principles
My guiding principle is ‘to serve, not to be served’ emphasising leading by example and prioritising people, including my team, clients, and those impacted by our work. Upheld by integrity, humility, and creativity, I strive to create work that adds value to the communities we operate in and beyond.
Side hustle
I have a strong creative background and engage in mixed-medium creative projects in my spare time. As an ex-professional tennis player, I enjoy staying active and mentor young aspiring players in their journey. Additionally, I collaborate with MS Boutique, a Greek fashion store, on design ideation and event planning.
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